1 00:00:01,410 --> 00:00:02,780 - [Mark] This is Mark Isselhardt, 2 00:00:02,780 --> 00:00:05,980 maple specialist with University of Vermont Extension, 3 00:00:05,980 --> 00:00:08,177 and this is another "Vermont Maple Minute." 4 00:00:09,160 --> 00:00:13,130 The International Maple Syrup Institute, or IMSI, 5 00:00:13,130 --> 00:00:17,940 was founded in 1975 to promote and protect pure maple syrup 6 00:00:17,940 --> 00:00:20,450 and other pure maple products. 7 00:00:20,450 --> 00:00:23,690 Its mission remains largely unchanged. 8 00:00:23,690 --> 00:00:25,930 The organization provides an important 9 00:00:25,930 --> 00:00:28,830 international framework for communication, 10 00:00:28,830 --> 00:00:30,990 information exchange, and cooperation 11 00:00:30,990 --> 00:00:33,810 on a variety of issues related to the production, sale, 12 00:00:33,810 --> 00:00:35,693 and marketing of pure maple syrup. 13 00:00:36,600 --> 00:00:40,120 In addition, the Institute has been a strong monitor 14 00:00:40,120 --> 00:00:42,290 for adulteration around the world, 15 00:00:42,290 --> 00:00:44,973 protecting the integrity of maple products. 16 00:00:45,930 --> 00:00:48,910 The three key parts to IMSI's mission are 17 00:00:48,910 --> 00:00:51,750 to protect the integrity of pure maple syrup, 18 00:00:51,750 --> 00:00:54,200 to encourage more industry cooperation, 19 00:00:54,200 --> 00:00:56,210 and to improve communication 20 00:00:56,210 --> 00:00:58,410 with the international maple syrup industry. 21 00:00:59,300 --> 00:01:02,460 The IMSI also devotes considerable time and effort 22 00:01:02,460 --> 00:01:05,100 towards advocacy on regulatory issues 23 00:01:05,100 --> 00:01:07,053 at both the state and federal level. 24 00:01:08,040 --> 00:01:10,440 One recent significant effort was 25 00:01:10,440 --> 00:01:12,660 to advocate against the planned requirement 26 00:01:12,660 --> 00:01:15,500 that all sugar found in maple syrup be listed 27 00:01:15,500 --> 00:01:19,223 as added sugar on the FDA nutrition facts panel. 28 00:01:20,560 --> 00:01:21,850 This is Mark Isselhardt, 29 00:01:21,850 --> 00:01:24,950 maple specialist with University of Vermont Extension, 30 00:01:24,950 --> 00:01:27,400 and this has been another "Vermont Maple Minute."