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- [Mark] This is Mark Isselhardt,

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Maple Specialist with the
University of Vermont Extension

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and this is another Vermont Maple Minute.

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The USDA National Agricultural
Statistics Service,

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or NAS,

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has released the crop totals
for the 2020 Maple season.

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Vermont led the US in total taps

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with 6.15 million state wide.

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New York had the next highest number

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of taps with 2.8 million.

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Combined with Maine's 1.97 million taps,

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Vermont, New York and Maine
collectively represent 80%

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of all the taps in the US.

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Vermont producers sell the vast majority

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of their crop into the bulk market.

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In 2019,

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87% of all syrup produced
in Vermont was sold

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in a barrel to another business

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that then in turn sells
to either wholesale

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or direct to consumer.

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For comparison's sake,

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Maine tops the US in selling bulk syrup

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with 94% of the crop

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and New York at 68%.

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The bulk price paid to the
sugar maker is lower than

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if they sold it directly to the consumer

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but that higher price
for retail syrup comes

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with many costs associated with marketing

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that product and many
producers prefer to avoid.

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Some producers choose a
mix of marketing strategies

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and sell a portion

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of their crop direct to consumer

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and the rest to a syrup packer.

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Sugar makers have successfully
managed selling syrup online,

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either through large online retailers

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or through their own website.

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For more information about how

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to establish an online marketing presence

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for your syrup,

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contact the UVM Extension Maple program.

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This is Mark Isselhardt,

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Maple Specialist

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with University of Vermont Extension

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and this has been another
Vermont Maple Minute.