-: All right, we've sort of talked about this once or twice.
I've definitely used the word I'm pretty sure,
but I haven't emphasized it probably quite enough.
Numbers aren't very relatable.
It's really hard to understand what some numbers mean.
Like first of all, like what's a nanometer?
Not only what is it, how do you define it,
but what does it really mean, okay?
Or how about $17 trillion?
Is that a lot or a little, right?
It depends on context and all kinds of other things.
10,000 hectares.
I cannot relate to that whatsoever,
not to mention I don't really know what a hectare is.
5 billion tons, 5 billion tons of carbon
5 billion tons of grass, 5 billion tons of what?
Like, even no matter which one of those it is,
I don't know if it's a lot or a little
et cetera, et cetera, et cetera.
So, relatability.
You have to make your information relatable.
I have to understand what the heck you're talking about.
The numbers on their own.
And especially for those of you in science, right?
Like, climate science is the best example.
You know, "We used five gigatons of carbon last year."
I have no clue what that means.
Is that a lot or a little?
Is that adding to the problem?
Are we doing incredibly well?
I have no clue.
So, make your numbers relatable.
We've already seen it.
This is another example, or not another example,
the same example I've shown a few times.
I understand how big that iceberg is,
'cause I can see that it's pretty much
exactly the same size as Cape Verde.
Okay, it's relatable now to some degree, right?
And then they had the version
where I could see it compared to Puerto Rico.
And actually a map form also makes it relatable.
So, make your numbers relatable.
Great example of that.
This is from XKCD.
This guy does great little stick figure comics
about very nerdy topics.
And so it's explaining the idea of gravity wells.
Do you all know what a gravity well is?
A gravity well is the idea
that if you were to land on Jupiter,
how hard would it be to escape Jupiter's gravity?
It's the same as climbing outta that humongous hole.
And you can see over here, this is Earth.
So it's pretty darn easy to escapes Earth's gravity.
And we know how hard it is
to get a rocket up into space right?
Look at how hard it would be to escape Jupiter's gravity.
This makes the numbers relatable.
If they started using other mathematical terms
to describe the strength of Jupiter's gravity,
I wouldn't get it, right?
Now I get it.
Jupiter and Saturn are ridiculously hard.
How are we ever gonna launch a rocket from there?
I have no clue.
But I understand that that's the issue now, right?
Or another example, how wealthy is Jeff Bezos?
As it says there, quite literally unimaginable.
So, wealth shown to scale.
"Scroll to the right," it says.
Okay, so this dot that you probably can't even see
is a thousand dollars, okay?
So the median US household income is $68,000.
Very small square.
A million dollars which seems like a lot of money
is this pretty small square.
And then here is a billion.
A billion is a pretty darn big square
compared to all the rest of that.
A billion's a lot of money.
And so Jeff Bezos at the time that this was created
had $185 billion.
So here you can see 80 million down here
for whatever that's worth, $185 billion.
So I'm scrolling, I'm scrolling,
I'm scrolling, I'm scrolling,
and it just goes on and on and on
and on and on.
It's truly unimaginable how much money that is it.
The number is completely unrelatable.
He's so wealthy
that it's quite literally unmanageable, we see.
Keep scrolling, it keeps scrolling.
You know, it just takes forever.