WEBVTT 1 00:00:00.270 --> 00:00:02.820 Hi everyone and welcome to our one and only lecture 2 00:00:02.820 --> 00:00:04.080 in module three. 3 00:00:04.080 --> 00:00:06.270 Today is a recap of chapter three, 4 00:00:06.270 --> 00:00:09.150 Getting the Facts: Effective Application of Data 5 00:00:09.150 --> 00:00:10.500 and Research. 6 00:00:10.500 --> 00:00:13.200 This would be our second step in developing 7 00:00:13.200 --> 00:00:15.090 an advocacy plan. 8 00:00:15.090 --> 00:00:16.800 We've already defined our problem 9 00:00:16.800 --> 00:00:18.693 now we are gathering facts. 10 00:00:20.400 --> 00:00:21.720 Just to highlight again, 11 00:00:21.720 --> 00:00:24.870 public health advocacy should truly be reviewed 12 00:00:24.870 --> 00:00:27.630 as both an art and a science. 13 00:00:27.630 --> 00:00:29.970 We are one half science, 14 00:00:29.970 --> 00:00:31.470 we are defining a clear problem 15 00:00:31.470 --> 00:00:34.080 and supporting that with facts from research, 16 00:00:34.080 --> 00:00:35.670 evidence and data. 17 00:00:35.670 --> 00:00:38.400 But it's also an art, and we are going to go over that 18 00:00:38.400 --> 00:00:40.680 in the second half of this course 19 00:00:40.680 --> 00:00:43.110 because it's also an art form of communication 20 00:00:43.110 --> 00:00:47.340 and how we can develop a plan to persuade and change minds, 21 00:00:47.340 --> 00:00:51.060 garner support and create a campaign that can be followed 22 00:00:51.060 --> 00:00:55.023 through until the change we intend to happen happens. 23 00:00:56.400 --> 00:00:58.440 A great way to view public health advocacy 24 00:00:58.440 --> 00:01:02.070 and to be honest, any public health initiative in general 25 00:01:02.070 --> 00:01:03.810 is systems thinking. 26 00:01:03.810 --> 00:01:05.610 This week you do have a required reading 27 00:01:05.610 --> 00:01:09.540 about systems thinking but a quick recap of what that is, 28 00:01:09.540 --> 00:01:13.380 it's a really great way of viewing the web of relationships 29 00:01:13.380 --> 00:01:16.050 that happen with anything. 30 00:01:16.050 --> 00:01:20.070 So it shows the relationships and connectivity of a system 31 00:01:20.070 --> 00:01:22.710 rather than just one moving organism. 32 00:01:22.710 --> 00:01:25.260 And this is a really common approach in public health 33 00:01:25.260 --> 00:01:27.420 because there's often so many moving parts 34 00:01:27.420 --> 00:01:29.920 given that it is a multidisciplinary field 35 00:01:30.960 --> 00:01:33.840 and really relevant to public health advocacy. 36 00:01:33.840 --> 00:01:37.260 In previous modules we talked about defining the problem 37 00:01:37.260 --> 00:01:38.820 and how difficult this can be 38 00:01:38.820 --> 00:01:41.340 because there's so many contributing factors 39 00:01:41.340 --> 00:01:43.350 to a negative health outcome. 40 00:01:43.350 --> 00:01:45.567 When you approach public health advocacy 41 00:01:45.567 --> 00:01:47.400 and developing a campaign, 42 00:01:47.400 --> 00:01:50.790 it is very important to keep systems syncing 43 00:01:50.790 --> 00:01:54.540 in the back of your mind to develop a campaign 44 00:01:54.540 --> 00:01:56.850 that is reflective and understanding 45 00:01:56.850 --> 00:01:59.100 of the many relationships in our society, 46 00:01:59.100 --> 00:02:00.960 in our societal constructs 47 00:02:00.960 --> 00:02:04.290 and how you can really make a campaign that translates 48 00:02:04.290 --> 00:02:07.050 into the real world to truly make the differences 49 00:02:07.050 --> 00:02:08.823 that you are intending to create. 50 00:02:10.170 --> 00:02:13.950 And without defining the problem with data and facts 51 00:02:13.950 --> 00:02:16.200 we wouldn't have a public health campaign. 52 00:02:16.200 --> 00:02:21.000 And we must consider that data collection, fact collection 53 00:02:21.000 --> 00:02:24.210 and presenting data and facts are really the backbone 54 00:02:24.210 --> 00:02:26.700 of what we're doing in public health, science 55 00:02:26.700 --> 00:02:28.530 and any health related fields. 56 00:02:28.530 --> 00:02:31.650 We really need to support our claims with evidence 57 00:02:31.650 --> 00:02:35.460 in order to fix the disparities we are identifying. 58 00:02:35.460 --> 00:02:37.140 And this is really important 59 00:02:37.140 --> 00:02:39.480 because we could be fixing the wrong thing, 60 00:02:39.480 --> 00:02:41.220 or perhaps we could make matters worse 61 00:02:41.220 --> 00:02:43.500 by not identifying a true cause 62 00:02:43.500 --> 00:02:48.270 or establishing an association where there is no causation 63 00:02:48.270 --> 00:02:50.220 for that association. 64 00:02:50.220 --> 00:02:53.220 And if you are currently in a healthcare science 65 00:02:53.220 --> 00:02:57.480 or public health field, you are probably well versed 66 00:02:57.480 --> 00:03:01.020 in the millions of pieces of data that are available 67 00:03:01.020 --> 00:03:03.630 on a variety of factors. 68 00:03:03.630 --> 00:03:07.110 And one really important part of advocacy and campaigning 69 00:03:07.110 --> 00:03:09.240 is keeping all of that organized. 70 00:03:09.240 --> 00:03:11.940 A lot of times you are going to be presenting 71 00:03:11.940 --> 00:03:15.030 your information to a group of stakeholders, 72 00:03:15.030 --> 00:03:17.970 a coalition, decision makers, politicians, 73 00:03:17.970 --> 00:03:20.670 and it's important to keep that all in what our text calls, 74 00:03:20.670 --> 00:03:22.350 the fact file. 75 00:03:22.350 --> 00:03:24.630 This can include primary literature, 76 00:03:24.630 --> 00:03:27.330 as well as other forms of data such as 77 00:03:27.330 --> 00:03:30.960 testimonies and interviews, online media reports, 78 00:03:30.960 --> 00:03:33.660 documentaries are a really great source, 79 00:03:33.660 --> 00:03:35.790 data from agencies or think tanks 80 00:03:35.790 --> 00:03:38.700 or private foundations, as well as public records 81 00:03:38.700 --> 00:03:40.650 and public search domains. 82 00:03:40.650 --> 00:03:44.160 Oftentimes we overlook these five different sources 83 00:03:44.160 --> 00:03:47.850 of literature because it's not primary literatures 84 00:03:47.850 --> 00:03:50.310 but it's always important to remember that gray literature 85 00:03:50.310 --> 00:03:54.090 and non-primary literature are important sources 86 00:03:54.090 --> 00:03:56.610 of information especially when we are creating 87 00:03:56.610 --> 00:03:59.520 a public health campaign that is affecting real lives 88 00:03:59.520 --> 00:04:01.320 and communities. 89 00:04:01.320 --> 00:04:03.570 When we present the facts that we collect 90 00:04:03.570 --> 00:04:05.250 from a variety of sources, 91 00:04:05.250 --> 00:04:08.250 there's a few ways we can do that but it's always important 92 00:04:08.250 --> 00:04:11.550 on the bottom line to share relevant success stories 93 00:04:11.550 --> 00:04:15.090 or similar policies or interventions similar to what 94 00:04:15.090 --> 00:04:17.370 we are trying to create in our campaign. 95 00:04:17.370 --> 00:04:20.250 Additionally, we have to be cognizant of the audience 96 00:04:20.250 --> 00:04:22.080 we are presenting the facts to. 97 00:04:22.080 --> 00:04:25.770 For example, we wouldn't provide a doctoral thesis 98 00:04:25.770 --> 00:04:30.000 to a community where the literacy levels are low 99 00:04:30.000 --> 00:04:32.490 or they are a standard literacy level of 8th grade. 100 00:04:32.490 --> 00:04:35.640 Rather we need to be cognizant of taking this complex 101 00:04:35.640 --> 00:04:38.490 information and data and presenting it in a way 102 00:04:38.490 --> 00:04:41.970 that everyone can understand or attain. 103 00:04:41.970 --> 00:04:44.310 Some ways in which we can present the facts include 104 00:04:44.310 --> 00:04:47.400 fact sheets, decks, policy briefs, quick videos 105 00:04:47.400 --> 00:04:51.210 or even white papers, short white papers to be clear. 106 00:04:51.210 --> 00:04:53.520 I will highlight that this is an important part 107 00:04:53.520 --> 00:04:57.270 of our assignment this week and synopsis 108 00:04:57.270 --> 00:05:00.600 and examples of fact sheets, decks, policy briefs 109 00:05:00.600 --> 00:05:04.173 and quick videos are all available on Brightspace. 110 00:05:05.820 --> 00:05:09.060 It is possible that you identify a problem in a community 111 00:05:09.060 --> 00:05:11.670 that you want to fix with advocacy or campaign work 112 00:05:11.670 --> 00:05:14.040 but you do not have the data to support 113 00:05:14.040 --> 00:05:16.410 and justify a full campaign. 114 00:05:16.410 --> 00:05:20.220 This is when you conduct barefoot epidemiology. 115 00:05:20.220 --> 00:05:22.350 This is when you are going out to the community 116 00:05:22.350 --> 00:05:25.950 to collect your own data and that can be through survey use, 117 00:05:25.950 --> 00:05:30.390 cell phone, so with consent, photographs of the problem 118 00:05:30.390 --> 00:05:33.060 or videos of the problem, 119 00:05:33.060 --> 00:05:35.670 testimonies from community members. 120 00:05:35.670 --> 00:05:37.140 And when there is no research 121 00:05:37.140 --> 00:05:39.360 you just have to be mindful that the first part 122 00:05:39.360 --> 00:05:42.570 of your campaign may be just collecting data 123 00:05:42.570 --> 00:05:45.840 and not working towards systemic change and that's okay. 124 00:05:45.840 --> 00:05:48.330 However, I will highlight that when you are doing 125 00:05:48.330 --> 00:05:51.240 barefoot epidemiology, be mindful of everyone 126 00:05:51.240 --> 00:05:52.320 in the community. 127 00:05:52.320 --> 00:05:55.140 Not everyone has access to online surveys, 128 00:05:55.140 --> 00:05:57.780 not everyone has cell phones for you to call. 129 00:05:57.780 --> 00:06:00.540 And to be really considerate and understand the disparities 130 00:06:00.540 --> 00:06:04.680 in a community to make sure you capture the entire problem 131 00:06:04.680 --> 00:06:07.230 and how it affects everyone in a population 132 00:06:07.230 --> 00:06:09.660 not just individuals who have access to the tools 133 00:06:09.660 --> 00:06:12.930 you are using to conduct your barefoot epidemiology 134 00:06:12.930 --> 00:06:13.983 data collection. 135 00:06:14.940 --> 00:06:18.543 In addition, be creative, create your own surveys. 136 00:06:19.380 --> 00:06:22.950 Contact agencies to see if you can get an FOIA request 137 00:06:22.950 --> 00:06:24.510 to access their data. 138 00:06:24.510 --> 00:06:27.120 You don't necessarily always have to reinvent the wheel 139 00:06:27.120 --> 00:06:28.290 but be creative. 140 00:06:28.290 --> 00:06:32.010 Try to find ways in which you can use existing literature 141 00:06:32.010 --> 00:06:36.150 or similar campaigns to support and justify 142 00:06:36.150 --> 00:06:38.313 your intervention in a community. 143 00:06:40.560 --> 00:06:43.740 And we also need to know that data can only go so far. 144 00:06:43.740 --> 00:06:47.340 We also have to have a humanistic approach 145 00:06:47.340 --> 00:06:49.650 to public health advocacy and connect the dots 146 00:06:49.650 --> 00:06:53.520 between what we want to do and what the data says. 147 00:06:53.520 --> 00:06:57.030 And that is a hard task to do. 148 00:06:57.030 --> 00:06:59.820 There's so much data out there that oftentimes 149 00:06:59.820 --> 00:07:01.290 in the text highlights, 150 00:07:01.290 --> 00:07:04.350 why isn't every paper leading to advocacy change? 151 00:07:04.350 --> 00:07:06.930 And that's because connecting advocacy 152 00:07:06.930 --> 00:07:10.590 and connecting what we see in research and trials 153 00:07:10.590 --> 00:07:14.280 and literature reviews is a difficult task to follow. 154 00:07:14.280 --> 00:07:17.910 And oftentimes it can feel that you're not in your element 155 00:07:17.910 --> 00:07:20.850 or researchers don't feel comfortable connecting those dots. 156 00:07:20.850 --> 00:07:24.510 So don't be afraid to do your research and start collecting 157 00:07:24.510 --> 00:07:26.970 and drawing the dots together 158 00:07:26.970 --> 00:07:30.660 and providing that to your audience to garner support 159 00:07:30.660 --> 00:07:32.403 and work towards change. 160 00:07:33.240 --> 00:07:37.320 The last aspect of chapter three the required reading 161 00:07:37.320 --> 00:07:39.270 and the text that I wanted to highlight 162 00:07:39.270 --> 00:07:42.840 was Snyder's commentary on a story arc. 163 00:07:42.840 --> 00:07:45.630 He highlighted that within your information file 164 00:07:45.630 --> 00:07:48.000 that you are presenting to your audience, 165 00:07:48.000 --> 00:07:52.710 it's also important to collect testimonies in interviews 166 00:07:52.710 --> 00:07:55.020 from people related to your cause. 167 00:07:55.020 --> 00:07:57.300 This is through what he called a story arc 168 00:07:57.300 --> 00:07:58.890 which maps out your stories 169 00:07:58.890 --> 00:08:02.640 and aligns with different social determinants of health 170 00:08:02.640 --> 00:08:04.110 and the data you collect. 171 00:08:04.110 --> 00:08:07.290 It really is the highlight of the meat of your campaign. 172 00:08:07.290 --> 00:08:09.600 It will identify what the problem is, 173 00:08:09.600 --> 00:08:11.880 who is impacted by the problem 174 00:08:11.880 --> 00:08:14.850 and why you're doing what you're doing. 175 00:08:14.850 --> 00:08:18.780 This is a great media aspect as well to garner support 176 00:08:18.780 --> 00:08:21.480 and as always within your story arc, 177 00:08:21.480 --> 00:08:24.480 always make sure you define your problem first 178 00:08:24.480 --> 00:08:26.190 and then work on the rest. 179 00:08:26.190 --> 00:08:28.140 We must have clearly define our problem 180 00:08:28.140 --> 00:08:33.140 in order to garner support for moving towards solutions. 181 00:08:33.300 --> 00:08:36.450 Again, this lecture is just a recap of the text 182 00:08:36.450 --> 00:08:39.780 and solely adopted from chapter three in Snyder and Iton's 183 00:08:39.780 --> 00:08:41.910 Advocacy for Public Health Policy Change: 184 00:08:41.910 --> 00:08:44.220 an Urgent Imperative. 185 00:08:44.220 --> 00:08:45.243 Thank you so much.