WEBVTT 1 00:00:00.480 --> 00:00:04.110 All right, so week zero was data analysis. 2 00:00:04.110 --> 00:00:05.986 Week one was starting to orient ourselves 3 00:00:05.986 --> 00:00:08.850 towards being communicators. 4 00:00:08.850 --> 00:00:12.420 This week is all about so what? 5 00:00:12.420 --> 00:00:16.050 So we've learned some stuff in our data. 6 00:00:16.050 --> 00:00:17.310 That's great. 7 00:00:17.310 --> 00:00:18.143 We're starting to think 8 00:00:18.143 --> 00:00:19.590 about how to present it to an audience. 9 00:00:19.590 --> 00:00:20.850 Fantastic. 10 00:00:20.850 --> 00:00:22.870 This week it's about really bubbling up 11 00:00:22.870 --> 00:00:24.870 the so what, who cares? 12 00:00:24.870 --> 00:00:26.130 Okay? 13 00:00:26.130 --> 00:00:27.720 And this week is a quick lesson. Okay? 14 00:00:27.720 --> 00:00:29.712 Listen, I'm gonna sort of talk a little bit 15 00:00:29.712 --> 00:00:31.877 about it, and then I'm gonna share an example 16 00:00:31.877 --> 00:00:35.130 of how I bubbled up the so what in the data. 17 00:00:35.130 --> 00:00:37.686 Because listen, it's really simple, right? 18 00:00:37.686 --> 00:00:38.850 So what? 19 00:00:38.850 --> 00:00:41.690 I couldn't care less about your stupid data set, right? 20 00:00:41.690 --> 00:00:43.920 Don't throw data at me. 21 00:00:43.920 --> 00:00:46.170 You have to explain to me why I should care. 22 00:00:46.170 --> 00:00:48.450 That's what communications is all about. 23 00:00:48.450 --> 00:00:50.133 So let's get to it.