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<v ->Hi, everyone, and welcome to module seven.</v>

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This week, we're going to be learning about strategies

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for strategic marketing and management.

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In this module, I'm going to present different concepts

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and theories of strategic marketing campaigns

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and management strategies.

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We're constantly surrounded by the results

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of marketing campaigns,

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and this module is an exciting opportunity

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to learn some of the principles underlying those campaigns

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and then even build them for an organization yourself.

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I encourage you to think about examples

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of particularly effective

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or particularly ineffective examples of marketing

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you've encountered in your own lives.

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And then feel free to post about any specific examples

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you think of this week.

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This week, as usual, we'll have some readings

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and videos to watch.

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In addition to my lecture,

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you should watch the "Communication for Health" video

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from the World Health Organization

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and the CDC's "Health Communication Marketing" video.

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I like these two videos because they present

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both a national or domestic and international approach

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to health communications and marketing.

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This chapter will emphasize the importance

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of understanding your target population,

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the community you're working with,

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and the people that you want to hear your marketing message.

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And the two videos and the contrast

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between communications meant for an international audience

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and a US-based audience are interesting.

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So I hope that you like the videos

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that I've included this week.

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In addition to the didactic materials,

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you'll have a short reflection paper related

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to analyzing market components and forces.

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And some of you will be presenting.

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You also have a quiz and posts on Yellowdig this week.

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I'm looking forward to seeing what creative ideas

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you come up with.

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And as always, feel free to reach out

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with any questions or concerns.

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I hope you all have a great week.