-: Hi, everyone, and welcome to module seven.
This week, we're going to be learning about strategies
for strategic marketing and management.
In this module, I'm going to present different concepts
and theories of strategic marketing campaigns
and management strategies.
We're constantly surrounded by the results
of marketing campaigns,
and this module is an exciting opportunity
to learn some of the principles underlying those campaigns
and then even build them for an organization yourself.
I encourage you to think about examples
of particularly effective
or particularly ineffective examples of marketing
you've encountered in your own lives.
And then feel free to post about any specific examples
you think of this week.
This week, as usual, we'll have some readings
and videos to watch.
In addition to my lecture,
you should watch the "Communication for Health" video
from the World Health Organization
and the CDC's "Health Communication Marketing" video.
I like these two videos because they present
both a national or domestic and international approach
to health communications and marketing.
This chapter will emphasize the importance
of understanding your target population,
the community you're working with,
and the people that you want to hear your marketing message.
And the two videos and the contrast
between communications meant for an international audience
and a US-based audience are interesting.
So I hope that you like the videos
that I've included this week.
In addition to the didactic materials,
you'll have a short reflection paper related
to analyzing market components and forces.
And some of you will be presenting.
You also have a quiz and posts on Yellowdig this week.
I'm looking forward to seeing what creative ideas
you come up with.
And as always, feel free to reach out
with any questions or concerns.
I hope you all have a great week.