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<v ->All right, this is gonna be</v>

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another fairly quick lesson this week,

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all about storytelling, 'cause once we understand

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what's important in our data,

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we've sort of focused in on it,

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it's time to actually build the narrative.

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And building the narrative really is about

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thinking about that logical flow of ideas

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that we're gonna assemble together

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that is gonna make sense to our audience, right?

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So it's gonna be about how to get to a narrative structure

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that makes sense, and specific techniques you can apply

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to do that.

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Now listen, the fact is you know how to tell stories.

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You do it all the time.

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The only problem comes up, maybe not the only problem,

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but one of the problems that comes up

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is that when it comes to data storytelling,

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we turn our brains off.

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We get so focused on the data,

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we have our heads so far up our data,

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that we don't really step back

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and remember that we're talking to humans.

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So this week is about focusing on the techniques to use

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to get to narrative, a story, based on, yes, your data,

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but taking a step back from the data.

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One of the key things that I'll talk about.