1 00:00:01,080 --> 00:00:01,913 Hey there, how are you? 2 00:00:01,913 --> 00:00:02,880 My name is Erik Harbison. 3 00:00:02,880 --> 00:00:04,320 I'll be your lead instructor 4 00:00:04,320 --> 00:00:06,660 through this journey of University of Vermont's 5 00:00:06,660 --> 00:00:09,540 Digital Marketing Fundamentals program. 6 00:00:09,540 --> 00:00:12,570 So excited that you're here. 7 00:00:12,570 --> 00:00:14,100 We've got a lot of good stuff to cover 8 00:00:14,100 --> 00:00:16,560 with you over the next couple weeks and beyond 9 00:00:16,560 --> 00:00:19,440 but I'll cover that in a couple of videos. 10 00:00:19,440 --> 00:00:22,170 So what you're watching here is the first module. 11 00:00:22,170 --> 00:00:23,970 What I wanna do over the next couple of videos 12 00:00:23,970 --> 00:00:27,060 is just give you a quick overview of the course, 13 00:00:27,060 --> 00:00:29,370 make some introductions, just give you a real feel 14 00:00:29,370 --> 00:00:31,980 for what you can expect for the next couple of weeks 15 00:00:31,980 --> 00:00:34,080 starting with this first video. 16 00:00:34,080 --> 00:00:37,200 So here's a quick overview of the videos you can expect 17 00:00:37,200 --> 00:00:40,743 for this introduction and overview module. 18 00:00:41,580 --> 00:00:42,690 This video is just gonna focus 19 00:00:42,690 --> 00:00:45,750 in on a quick course overview, couple of introductions 20 00:00:45,750 --> 00:00:47,790 and set the tone for the next two videos. 21 00:00:47,790 --> 00:00:50,100 Next one, we'll talk about the capstone project 22 00:00:50,100 --> 00:00:52,440 that you'll be doing the value that's gonna provide 23 00:00:52,440 --> 00:00:54,720 for you and what you can expect for that. 24 00:00:54,720 --> 00:00:56,520 The final video of this module is gonna focus 25 00:00:56,520 --> 00:00:59,250 on giving you a quick snapshot 26 00:00:59,250 --> 00:01:02,070 of what's happening in the digital marketing landscape. 27 00:01:02,070 --> 00:01:04,320 I think we're all here for the same reason 28 00:01:04,320 --> 00:01:05,400 and that's to learn more 29 00:01:05,400 --> 00:01:07,860 about digital marketing, develop our skills, 30 00:01:07,860 --> 00:01:10,110 but this final video is gonna give you really 31 00:01:10,110 --> 00:01:12,720 a nice overview of what you can expect 32 00:01:12,720 --> 00:01:15,360 for a career and more importantly, 33 00:01:15,360 --> 00:01:18,390 what you can expect from a digital marketing landscape. 34 00:01:18,390 --> 00:01:20,910 And then I'll wrap up in that final video 35 00:01:20,910 --> 00:01:23,430 with what you can expect to do next 36 00:01:23,430 --> 00:01:27,000 as we kick off this first week of the program. 37 00:01:27,000 --> 00:01:29,490 So let's dive in with some intros. 38 00:01:29,490 --> 00:01:30,323 Who am I? 39 00:01:30,323 --> 00:01:31,830 Like I said, my name is Erik Harbison. 40 00:01:31,830 --> 00:01:33,260 I'll be your lead instructor 41 00:01:33,260 --> 00:01:36,894 for this journey through the program. 42 00:01:36,894 --> 00:01:39,614 At the top, you'll see my email address. 43 00:01:39,614 --> 00:01:42,180 I offer this to every student 44 00:01:42,180 --> 00:01:46,230 and you'll see it consistently throughout these videos 45 00:01:46,230 --> 00:01:48,390 because I wanna make sure that you always know 46 00:01:48,390 --> 00:01:50,880 that you have an option to email me 47 00:01:50,880 --> 00:01:53,409 for any reason you have a question, you get stuck, 48 00:01:53,409 --> 00:01:55,530 you need some advice. 49 00:01:55,530 --> 00:01:58,470 So definitely save this email in your contacts 50 00:01:58,470 --> 00:02:01,410 you'll need it throughout the journey of this course. 51 00:02:01,410 --> 00:02:04,320 But again, background on me real quick. 52 00:02:04,320 --> 00:02:08,220 I've spent about 20 years working for agencies, 53 00:02:08,220 --> 00:02:11,610 small agencies, my own agency, large agencies. 54 00:02:11,610 --> 00:02:14,430 So I picked up a lot of learnings, as a practitioner, 55 00:02:14,430 --> 00:02:17,640 managing the channels that you're about to learn about. 56 00:02:17,640 --> 00:02:19,080 I then spent five years 57 00:02:19,080 --> 00:02:22,380 as a chief marketing officer for a software company. 58 00:02:22,380 --> 00:02:23,730 And that was a great insight 59 00:02:23,730 --> 00:02:26,700 into how to motivate, grow a team, 60 00:02:26,700 --> 00:02:30,963 but also how to focus on generating acquisition, retention, 61 00:02:32,250 --> 00:02:35,580 for a standalone business. 62 00:02:35,580 --> 00:02:40,290 After that stint, I decided to focus on my own consultancy 63 00:02:40,290 --> 00:02:42,300 and give back to the marketing community 64 00:02:42,300 --> 00:02:46,620 by starting my company, themarketinghelp.co, 65 00:02:46,620 --> 00:02:49,320 and all I do is focus on helping marketers 66 00:02:49,320 --> 00:02:50,400 advance their careers 67 00:02:50,400 --> 00:02:53,040 through career coaching, providing resources, 68 00:02:53,040 --> 00:02:55,980 and an active community of marketers. 69 00:02:55,980 --> 00:02:57,960 So I've been advising for a lot of companies 70 00:02:57,960 --> 00:03:01,140 in addition to clients that I have with my own company, 71 00:03:01,140 --> 00:03:02,100 themarketinghelp.co. 72 00:03:02,100 --> 00:03:04,230 So that's me and that's what I'm doing. 73 00:03:04,230 --> 00:03:06,360 But again, I love doing this program 74 00:03:06,360 --> 00:03:09,210 because it gives me a chance to not just introduce you 75 00:03:09,210 --> 00:03:13,110 to some real all stars in the digital marketing landscape 76 00:03:13,110 --> 00:03:15,360 but also share my knowledge 77 00:03:15,360 --> 00:03:18,780 of what I've learned over my 25 year plus career. 78 00:03:18,780 --> 00:03:21,690 So excited to to meet all of you. 79 00:03:21,690 --> 00:03:22,590 Now, another introduction 80 00:03:22,590 --> 00:03:25,560 that you want to have here is Chris Hill. 81 00:03:25,560 --> 00:03:26,790 Now Chris, 82 00:03:26,790 --> 00:03:29,250 we are blessed to have Chris part of this program. 83 00:03:29,250 --> 00:03:30,972 He will be your academic coach. 84 00:03:30,972 --> 00:03:33,456 Consider Chris the person you're going to contact 85 00:03:33,456 --> 00:03:36,540 if you know you're gonna be late for a deliverable, 86 00:03:36,540 --> 00:03:38,823 you're gonna miss a live session, 87 00:03:39,990 --> 00:03:43,980 you're stuck navigating the learning management system. 88 00:03:43,980 --> 00:03:45,390 Whatever those questions are, 89 00:03:45,390 --> 00:03:48,303 Chris is another outlet to help you get unstuck. 90 00:03:49,380 --> 00:03:51,170 And definitely we will be providing feedback 91 00:03:51,170 --> 00:03:53,880 on your weekly discussions 92 00:03:53,880 --> 00:03:55,560 that you do as part of this program. 93 00:03:55,560 --> 00:03:58,770 So meet Chris, save his email address as well, 94 00:03:58,770 --> 00:04:00,183 add him to your contacts. 95 00:04:02,550 --> 00:04:04,830 Now I wanna do a couple a quick housekeeping things 96 00:04:04,830 --> 00:04:06,693 as it relates to this course. 97 00:04:08,430 --> 00:04:11,010 So the one thing you can expect, this is an online course. 98 00:04:11,010 --> 00:04:14,550 So what you can expect, sometimes outages may occur. 99 00:04:14,550 --> 00:04:17,400 Now I share this to let you know that it's okay. 100 00:04:17,400 --> 00:04:19,770 Now, the outages may occur on our end. 101 00:04:19,770 --> 00:04:20,970 They may occur on your end. 102 00:04:20,970 --> 00:04:23,730 You may have a loose connection internet wise. 103 00:04:23,730 --> 00:04:27,420 You may have issues with your laptop, but they will happen. 104 00:04:27,420 --> 00:04:30,041 And I'm here to tell you that that's okay. 105 00:04:30,041 --> 00:04:33,420 We've done this program for, gosh, 106 00:04:33,420 --> 00:04:35,610 almost 10 years and we've seen a lot happen 107 00:04:35,610 --> 00:04:38,040 during these online live sessions. 108 00:04:38,040 --> 00:04:40,170 So just know that if the outage is on our side, 109 00:04:40,170 --> 00:04:42,330 we've got plans in place to make sure 110 00:04:42,330 --> 00:04:44,370 that we can recoup the connection 111 00:04:44,370 --> 00:04:48,960 and make sure you don't lose anything in our live sessions. 112 00:04:48,960 --> 00:04:50,520 So, just want you to know that. 113 00:04:50,520 --> 00:04:53,700 Now let's focus on your learning tools. 114 00:04:53,700 --> 00:04:56,580 What do you need to be focusing on so that you get the most 115 00:04:56,580 --> 00:04:59,610 from this journey that you're about to go through? 116 00:04:59,610 --> 00:05:01,612 So what I can tell you is that the live sessions 117 00:05:01,612 --> 00:05:05,010 if you're able to attend those Wednesday nights 118 00:05:05,010 --> 00:05:09,120 8:00 PM Eastern Time is there's a chat function 119 00:05:09,120 --> 00:05:11,742 in this live session that is extremely useful 120 00:05:11,742 --> 00:05:15,300 for you to share your thoughts, share answers, 121 00:05:15,300 --> 00:05:16,920 communicate not just with the instructors, 122 00:05:16,920 --> 00:05:18,660 but also with each other. 123 00:05:18,660 --> 00:05:22,930 So for that live session, please consider using that chat 124 00:05:22,930 --> 00:05:26,040 as a way to communicate if you're not able 125 00:05:26,040 --> 00:05:28,200 to come off of mute and share your thoughts. 126 00:05:28,200 --> 00:05:30,000 'Cause we like to make those live sessions very, 127 00:05:30,000 --> 00:05:32,580 very interactive so that you're getting as much value 128 00:05:32,580 --> 00:05:34,860 from the instructor as possible. 129 00:05:34,860 --> 00:05:38,460 Also, get familiar with your HQ, 130 00:05:38,460 --> 00:05:40,260 your headquarters of content, 131 00:05:40,260 --> 00:05:41,790 in I believe Brightspace 132 00:05:41,790 --> 00:05:43,950 will be our learning management system. 133 00:05:43,950 --> 00:05:46,230 And you'll be using Microsoft Teams 134 00:05:46,230 --> 00:05:48,420 as part of the live sessions. 135 00:05:48,420 --> 00:05:50,340 So you wanna spend some time getting familiar 136 00:05:50,340 --> 00:05:51,750 with these tools. 137 00:05:51,750 --> 00:05:53,460 Again, I say this all the time 138 00:05:53,460 --> 00:05:55,320 the best way to learn is to do, right? 139 00:05:55,320 --> 00:05:58,743 So just jump in there and if you get stuck, 140 00:05:59,670 --> 00:06:03,810 you raise your hand, you email Chris or myself. 141 00:06:03,810 --> 00:06:07,140 The other learning tool is just to ask questions. 142 00:06:07,140 --> 00:06:09,990 Again, we are here to help. 143 00:06:09,990 --> 00:06:11,940 There is no bad question. 144 00:06:11,940 --> 00:06:12,810 We just wanna make sure 145 00:06:12,810 --> 00:06:15,600 that you know that no matter what challenge you're facing, 146 00:06:15,600 --> 00:06:17,160 you're able to get that question answered. 147 00:06:17,160 --> 00:06:18,390 Now, when I say ask questions 148 00:06:18,390 --> 00:06:20,370 I mean not just in the live session, 149 00:06:20,370 --> 00:06:23,792 but throughout the week as you're learning a specific topic. 150 00:06:23,792 --> 00:06:27,630 And there's tons of help here, not just myself and Chris, 151 00:06:27,630 --> 00:06:30,180 but also the instructors that can help you navigate 152 00:06:30,180 --> 00:06:32,250 and solve for any challenge. 153 00:06:32,250 --> 00:06:35,790 Discussion board will be part of your weekly routine 154 00:06:35,790 --> 00:06:39,870 and we encourage you to be active in discussion boards, 155 00:06:39,870 --> 00:06:43,110 connect with other students that are part of this program 156 00:06:43,110 --> 00:06:45,600 because it can be extremely helpful 157 00:06:45,600 --> 00:06:47,490 in your learning development. 158 00:06:47,490 --> 00:06:49,800 Now, I talk about Microsoft Teams 159 00:06:49,800 --> 00:06:51,360 and I share this tip with you. 160 00:06:51,360 --> 00:06:52,650 You may want to check to make sure 161 00:06:52,650 --> 00:06:57,030 that in your settings you can turn off notifications. 162 00:06:57,030 --> 00:06:58,860 'cause when someone puts a chat 163 00:06:58,860 --> 00:07:01,260 during the live session it can make a noise. 164 00:07:01,260 --> 00:07:03,600 So I just encourage you to first, 165 00:07:03,600 --> 00:07:06,480 when you join, make sure you mute your audio 166 00:07:06,480 --> 00:07:08,070 just to not distract others. 167 00:07:08,070 --> 00:07:10,020 Secondly, when you join the live session, 168 00:07:10,020 --> 00:07:12,183 make sure you can, in your settings, 169 00:07:13,140 --> 00:07:14,430 you can turn off notifications 170 00:07:14,430 --> 00:07:16,800 so you don't hear a chime every time somebody makes a chat. 171 00:07:16,800 --> 00:07:19,170 That's been a theme we've been hearing from students. 172 00:07:19,170 --> 00:07:22,230 We wanna make sure you're ahead of it and you can address 173 00:07:22,230 --> 00:07:25,380 that when you have your Microsoft Teams open. 174 00:07:25,380 --> 00:07:26,970 Here's another tool for you to use. 175 00:07:26,970 --> 00:07:30,480 And fairly simple, I think we're all pretty good at this. 176 00:07:30,480 --> 00:07:32,283 We are all professional Googlers, 177 00:07:33,180 --> 00:07:37,110 just as native users of the internet, but for this program, 178 00:07:37,110 --> 00:07:39,360 there's gonna be a lot of information coming your way. 179 00:07:39,360 --> 00:07:40,830 And maybe sometimes you don't have, 180 00:07:40,830 --> 00:07:42,120 or you don't feel like raising your hand, 181 00:07:42,120 --> 00:07:43,860 asking a question, that's okay. 182 00:07:43,860 --> 00:07:46,620 I'm just encouraging you to be resourceful 183 00:07:46,620 --> 00:07:50,460 and maybe sometimes a quick Google search will solve 184 00:07:50,460 --> 00:07:53,760 and answer your question or will fill in some more gaps 185 00:07:53,760 --> 00:07:56,490 to the point where you feel comfortable asking a question. 186 00:07:56,490 --> 00:07:59,670 So don't look past the simple Google search 187 00:07:59,670 --> 00:08:02,070 to understand, what does that acronym mean? 188 00:08:02,070 --> 00:08:04,080 What does that term mean that you heard? 189 00:08:04,080 --> 00:08:07,650 So again, if you're unable to ask that question, 190 00:08:07,650 --> 00:08:09,570 don't be afraid to use that research tool. 191 00:08:09,570 --> 00:08:12,150 And then here's your best support tools 192 00:08:12,150 --> 00:08:14,580 and that's emailing Chris and myself. 193 00:08:14,580 --> 00:08:18,450 So again, add these to your contacts, we're happy to help. 194 00:08:18,450 --> 00:08:19,320 Let's talk about the course. 195 00:08:19,320 --> 00:08:23,220 So the passing grade, if you will, 196 00:08:23,220 --> 00:08:24,690 for this program is going to be 197 00:08:24,690 --> 00:08:28,080 achieving a weighted total grade of 70% or higher. 198 00:08:28,080 --> 00:08:29,520 And you can see the pie chart here. 199 00:08:29,520 --> 00:08:31,710 A large percentage of your success 200 00:08:31,710 --> 00:08:33,560 is gonna be in your capstone project. 201 00:08:34,980 --> 00:08:38,130 And then there's percentage here tied to your activity 202 00:08:38,130 --> 00:08:40,620 and participation on a weekly basis. 203 00:08:40,620 --> 00:08:42,990 So clearly there's gonna be value 204 00:08:42,990 --> 00:08:45,630 in you being able to put everything together 205 00:08:45,630 --> 00:08:47,040 in creating your capstone project, 206 00:08:47,040 --> 00:08:48,330 which I'll go over in the next video 207 00:08:48,330 --> 00:08:50,250 in a little bit more detail. 208 00:08:50,250 --> 00:08:51,240 But this gives you insight 209 00:08:51,240 --> 00:08:54,060 on understanding how things are graded. 210 00:08:54,060 --> 00:08:58,350 Now I interject this to let you know 211 00:08:58,350 --> 00:09:00,540 that from time to time, and again, 212 00:09:00,540 --> 00:09:03,120 this happens every course something will happen, 213 00:09:03,120 --> 00:09:03,953 life will happen, 214 00:09:03,953 --> 00:09:06,630 you'll be distracted with the life event, 215 00:09:06,630 --> 00:09:07,920 something unexpected. 216 00:09:07,920 --> 00:09:08,753 And that's okay, 217 00:09:08,753 --> 00:09:13,170 we expect that just knowing that everyone is busy with work 218 00:09:13,170 --> 00:09:16,950 and travel and vacations and families and things like that. 219 00:09:16,950 --> 00:09:19,530 If something causes you to miss a live session, 220 00:09:19,530 --> 00:09:22,980 I just encourage you email myself and Chris. 221 00:09:22,980 --> 00:09:23,813 Eric, Chris, 222 00:09:23,813 --> 00:09:25,770 won't be able to make the live session this week. 223 00:09:25,770 --> 00:09:27,600 And that's noted. 224 00:09:27,600 --> 00:09:30,000 So Chris, more importantly, Chris can identify 225 00:09:30,000 --> 00:09:33,000 that you weren't able to make that live session 226 00:09:33,000 --> 00:09:34,380 for a reason. 227 00:09:34,380 --> 00:09:36,300 Just helps with the communication, 228 00:09:36,300 --> 00:09:37,920 especially if you're gonna be late 229 00:09:37,920 --> 00:09:40,200 on an assignment being turned in. 230 00:09:40,200 --> 00:09:42,960 So we'd like to consider ourselves pretty flexible 231 00:09:42,960 --> 00:09:45,480 and we're happy to be flexible if you're able to communicate 232 00:09:45,480 --> 00:09:49,177 with us that you're going to miss a specific deadline. 233 00:09:49,177 --> 00:09:52,680 And what you do is you just simply email Chris and myself. 234 00:09:52,680 --> 00:09:55,950 So again, we're understanding, we're flexible. 235 00:09:55,950 --> 00:09:57,360 Life is going to happen. 236 00:09:57,360 --> 00:10:00,060 Just communicate with us and we would appreciate that. 237 00:10:00,060 --> 00:10:01,410 On a given week 238 00:10:01,410 --> 00:10:04,230 what can you expect to invest time-wise 239 00:10:04,230 --> 00:10:06,180 to get the most out of this program? 240 00:10:06,180 --> 00:10:08,550 And I like to say eight to 10 hours 241 00:10:08,550 --> 00:10:10,170 is probably a good average 242 00:10:10,170 --> 00:10:12,450 on where you should be finding time 243 00:10:12,450 --> 00:10:15,060 throughout the week to put towards some of these tests. 244 00:10:15,060 --> 00:10:18,058 Now I just break down here, which would be an average cycle 245 00:10:18,058 --> 00:10:21,270 of a week, what you can expect to happen. 246 00:10:21,270 --> 00:10:23,103 So right at about Sunday morning, 247 00:10:24,660 --> 00:10:26,880 definitely by Monday morning, 248 00:10:26,880 --> 00:10:29,640 the next week's module will be unlocked. 249 00:10:29,640 --> 00:10:32,853 So if you think about next Sunday morning, 250 00:10:34,080 --> 00:10:36,930 access to the next week will be unlocked 251 00:10:36,930 --> 00:10:38,760 in our learning management system. 252 00:10:38,760 --> 00:10:42,300 So we encourage you as soon as that information is unlocked, 253 00:10:42,300 --> 00:10:45,300 is to consume it, watch the videos, 254 00:10:45,300 --> 00:10:49,290 read some of the required readings given by the instructor 255 00:10:49,290 --> 00:10:51,720 so that you're prepared for a discussion on Wednesday night. 256 00:10:51,720 --> 00:10:52,980 Wednesday night, it's a live session. 257 00:10:52,980 --> 00:10:55,920 It's one hour, 8:00 PM Eastern. 258 00:10:55,920 --> 00:10:57,210 If you can't make it, that's okay, 259 00:10:57,210 --> 00:10:58,650 let Chris know, let myself know. 260 00:10:58,650 --> 00:11:00,600 And then it's recorded and that'll be shared 261 00:11:00,600 --> 00:11:04,680 with you through our learning management system as well. 262 00:11:04,680 --> 00:11:06,150 After that live session is completed 263 00:11:06,150 --> 00:11:08,580 you'll have some questions answered. 264 00:11:08,580 --> 00:11:11,760 You'll have clarity around the specific channel topic 265 00:11:11,760 --> 00:11:14,070 and then it's time to tackle your assignment for that week. 266 00:11:14,070 --> 00:11:16,422 And that's gonna include a discussion board post 267 00:11:16,422 --> 00:11:19,320 as well as completing a quiz. 268 00:11:19,320 --> 00:11:22,350 So you can spend the time doing that Thursday or Friday. 269 00:11:22,350 --> 00:11:25,410 Again, you have some room, wiggle room there to get it done 270 00:11:25,410 --> 00:11:29,340 before Sunday night is when the due date would be 271 00:11:29,340 --> 00:11:30,890 for your discussion board post. 272 00:11:33,390 --> 00:11:36,240 So then you think about Friday, Saturday, Sunday. 273 00:11:36,240 --> 00:11:37,080 What do I do then? 274 00:11:37,080 --> 00:11:39,450 Well, a lot of students, what they tell me 275 00:11:39,450 --> 00:11:42,150 is when they're done with the assignment, 276 00:11:42,150 --> 00:11:45,030 sometimes they do it on the weekends, which is fine, 277 00:11:45,030 --> 00:11:46,800 but they spend time reflecting on the content 278 00:11:46,800 --> 00:11:48,390 from that week's module 279 00:11:48,390 --> 00:11:50,730 just to make sure that it's really sunk in 280 00:11:50,730 --> 00:11:53,040 or they spend that time starting to work 281 00:11:53,040 --> 00:11:54,600 on their capstone project. 282 00:11:54,600 --> 00:11:56,998 So you can think about your weekend as chipping away 283 00:11:56,998 --> 00:12:00,780 at your capstone project and I'm gonna give you more details 284 00:12:00,780 --> 00:12:02,250 on that in the next video. 285 00:12:02,250 --> 00:12:04,350 But this is how you want to think about planning your week. 286 00:12:04,350 --> 00:12:07,140 So start thinking about where am I gonna find an hour here, 287 00:12:07,140 --> 00:12:10,710 half hour there, two hours here for the next eight weeks, 288 00:12:10,710 --> 00:12:13,560 so that you can maximize the value from the program. 289 00:12:13,560 --> 00:12:15,301 Now I talk about outcomes all the time. 290 00:12:15,301 --> 00:12:17,250 And when I think about your investment 291 00:12:17,250 --> 00:12:19,720 in yourself for this program 292 00:12:21,060 --> 00:12:23,040 here are some outcomes you can expect, right? 293 00:12:23,040 --> 00:12:25,470 So it's not just knowing what the key channels are 294 00:12:25,470 --> 00:12:27,780 in digital marketing, but it's understanding the context 295 00:12:27,780 --> 00:12:30,611 around how to use them, not just individually, 296 00:12:30,611 --> 00:12:35,100 but collectively integrated as an integrated marketing plan 297 00:12:35,100 --> 00:12:37,050 which is tied to your capstone project. 298 00:12:38,400 --> 00:12:39,570 And then with that 299 00:12:39,570 --> 00:12:43,560 being able to construct a digital marketing plan 300 00:12:43,560 --> 00:12:48,030 using a framework that I've used for 20 years that works. 301 00:12:48,030 --> 00:12:49,260 And no matter where you go 302 00:12:49,260 --> 00:12:52,230 any marketer would know the language of the plan 303 00:12:52,230 --> 00:12:54,570 that you're going to be creating. 304 00:12:54,570 --> 00:12:56,700 So that gives you an advantage to know 305 00:12:56,700 --> 00:12:58,680 as soon as this program is completed, 306 00:12:58,680 --> 00:13:01,230 you'll have a stronger understanding 307 00:13:01,230 --> 00:13:02,790 of how to create a marketing plan, 308 00:13:02,790 --> 00:13:04,147 integrated digital marketing plan, 309 00:13:04,147 --> 00:13:07,298 for any brand, anywhere, anytime. 310 00:13:07,298 --> 00:13:09,390 So the experience with each marketing channel 311 00:13:09,390 --> 00:13:11,190 comes with those weekly assignments. 312 00:13:13,050 --> 00:13:14,550 And at the end of the day, 313 00:13:14,550 --> 00:13:15,720 I want everyone to walk away 314 00:13:15,720 --> 00:13:19,200 being a more marketable version of themselves 315 00:13:19,200 --> 00:13:20,700 for whatever is the goal 316 00:13:20,700 --> 00:13:22,740 that you decided to join this program. 317 00:13:22,740 --> 00:13:26,190 Whether it was to get a promotion, find a new job, 318 00:13:26,190 --> 00:13:28,890 brush up on the latest in digital marketing, 319 00:13:28,890 --> 00:13:33,120 again at the end of this program, my promise to you, 320 00:13:33,120 --> 00:13:35,760 your expectation is to walk away 321 00:13:35,760 --> 00:13:37,470 as a more marketable individual. 322 00:13:37,470 --> 00:13:39,180 Now, four things just to remember as we go 323 00:13:39,180 --> 00:13:42,450 through the course, and again, bears repeating, right? 324 00:13:42,450 --> 00:13:44,790 Ask questions, we're here to help. 325 00:13:44,790 --> 00:13:47,310 Get familiar with your learning management system 326 00:13:47,310 --> 00:13:50,700 and the tools we use for our live sessions. 327 00:13:50,700 --> 00:13:52,740 All the content that you see accessible 328 00:13:52,740 --> 00:13:53,970 in the learning management system 329 00:13:53,970 --> 00:13:55,020 is going to be yours to keep. 330 00:13:55,020 --> 00:13:58,336 So if it's downloadable, download it, save it, 331 00:13:58,336 --> 00:14:02,190 maybe open up a Google Drive folder to stash 332 00:14:02,190 --> 00:14:03,300 anything that we share, 333 00:14:03,300 --> 00:14:05,070 'cause there will be a ton of resources we share 334 00:14:05,070 --> 00:14:07,410 throughout each of the weeks. 335 00:14:07,410 --> 00:14:09,240 And then the last thing is really just 336 00:14:09,240 --> 00:14:13,440 be prepared to leverage your instructors. 337 00:14:13,440 --> 00:14:17,550 They're not individuals that are not addressed, 338 00:14:17,550 --> 00:14:21,270 able to be addressed after or before program. 339 00:14:21,270 --> 00:14:23,460 Our instructors have been hand selected 340 00:14:23,460 --> 00:14:24,900 and they're ready to help you, 341 00:14:24,900 --> 00:14:27,480 not just during their designated week, 342 00:14:27,480 --> 00:14:29,190 but throughout the lifetime of your career. 343 00:14:29,190 --> 00:14:30,780 So you now have a new network connection 344 00:14:30,780 --> 00:14:32,430 in the digital marketing space 345 00:14:32,430 --> 00:14:34,890 through the instructors that you will be meeting 346 00:14:34,890 --> 00:14:36,540 week over week over week. 347 00:14:36,540 --> 00:14:38,490 Now when you complete the course 348 00:14:38,490 --> 00:14:42,870 and you have a grade that exceeds or is above 70%, 349 00:14:42,870 --> 00:14:46,050 you can gain access to our private LinkedIn group. 350 00:14:46,050 --> 00:14:49,830 Over 500 alums from this specific program 351 00:14:49,830 --> 00:14:52,350 are in there helping each other find jobs, 352 00:14:52,350 --> 00:14:56,010 answer questions, network. 353 00:14:56,010 --> 00:14:58,200 So it's really a helpful place 354 00:14:58,200 --> 00:15:00,360 for those that want to stay connected 355 00:15:00,360 --> 00:15:02,310 with other marketers that have been through this experience. 356 00:15:02,310 --> 00:15:04,260 Now, you can't access this now, 357 00:15:04,260 --> 00:15:06,240 this is only something you access 358 00:15:06,240 --> 00:15:08,165 after the program is completed 359 00:15:08,165 --> 00:15:11,130 if you've exceeded the 70% passing grade. 360 00:15:11,130 --> 00:15:13,830 Now again, we have lists of all the students 361 00:15:13,830 --> 00:15:14,663 and their grades. 362 00:15:14,663 --> 00:15:19,080 So if you try to in be invited or join, 363 00:15:19,080 --> 00:15:20,820 we'll know if you've passed or not. 364 00:15:20,820 --> 00:15:23,730 But again, it's, think of it as something that's accessible 365 00:15:23,730 --> 00:15:26,970 to you when, not if but when, 366 00:15:26,970 --> 00:15:29,010 you're successful in getting through the course. 367 00:15:29,010 --> 00:15:32,430 Now I leave with this a quote from 368 00:15:32,430 --> 00:15:37,140 very famous football coach, Vince Lombardi, 369 00:15:37,140 --> 00:15:38,880 talking about excellence being achieved 370 00:15:38,880 --> 00:15:40,650 by mastery of the fundamentals. 371 00:15:40,650 --> 00:15:43,260 And that's the name of this program. 372 00:15:43,260 --> 00:15:47,130 You can be a great marketer by becoming masterful 373 00:15:47,130 --> 00:15:48,930 in understanding these digital marketing channels. 374 00:15:48,930 --> 00:15:51,060 Now for some of you, this might be the start. 375 00:15:51,060 --> 00:15:53,100 Learning about SEO for the first time, 376 00:15:53,100 --> 00:15:56,460 learning about social media for the first time. 377 00:15:56,460 --> 00:15:57,660 But that's a start. 378 00:15:57,660 --> 00:15:59,910 And you're starting your mastery of the fundamentals. 379 00:15:59,910 --> 00:16:02,880 So this quote should be inspirational 380 00:16:02,880 --> 00:16:05,069 for all of you as you're looking to become masters 381 00:16:05,069 --> 00:16:07,890 of the fundamentals of digital marketing. 382 00:16:07,890 --> 00:16:10,620 So I thank you for your participation in this course 383 00:16:10,620 --> 00:16:13,920 and thank you for joining us in this course. 384 00:16:13,920 --> 00:16:17,430 And again, here's my email again if you have any questions. 385 00:16:17,430 --> 00:16:19,713 But let's head on over to video number two.