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Hey, everybody, welcome
to our fourth video

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of our TikTok Marketing series.

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Congratulations, you made it.

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I know we covered a ton of
information during this course.

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Congrats for takin' it all in.

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Always feel free to go back
through the slides, the videos.

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If you have any questions,

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also feel free to email me.

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I am always here to help.

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But now here comes the fun part.

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Here comes the time where you can take

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everything that you've learned
over the week to a month

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to however long you've
been taking this course

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and create some awesome TikTok videos.

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Now, I know some of you may
be kinda stressed about this.

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You're not an influencer, you're not...

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This is something for your grandkids,

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or whatever the case may be.

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You don't love making video.

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I totally get it.

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I'm not in love with that myself.

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But the most important
thing that I'm looking for

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in this exercise is
making sure you understood

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everything that we've talked about,

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you're able to apply all the principles

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that we've learned, and passion.

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Those two things will make up

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for any deficiencies you may have

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in your camera, stage presence, lights,

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or whatever the case may be.

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But don't worry, I'm here
to walk you through it,

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answer any questions that you may have.

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But let's get into it.

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So we'll talk about our
Exercise Review for this module.

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First, we have our four key
areas for TikTok videos.

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We have our videos based
on trending sounds,

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TikTok challenges, videos
based on trend hashtags,

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and influencer collaboration videos.

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A great resource is gonna be Canva.

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They have TikTok
templates that you can use

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as well as their own how-tos
and other tips and tricks.

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They are a fantastic resource.

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If you get even more stuck and need ideas,

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Hootsuite and Sprout Social and HubSpot.

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All three are fantastic resources

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for creating some pretty
amazing content on TikTok,

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and I'll make sure those
links will be included

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in the links you have for this course.

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So what I want you to do
is pick three categories,

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so three separate categories,

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make a TikTok for each one,

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making sure they need to be
in the vertical aspect ratio,

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between five and 30 seconds.

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What I would suggest is working on a brand

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or product or a person, or
whatever the case may be,

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that you know a lot about and
that you are passionate about.

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'Cause again, the more
knowledgeable you are

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and the more passionate
you are about the subject,

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that's gonna come out on screen

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and make your videos
just that much better.

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Again, don't worry if you don't have

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the latest and greatest, excuse me,

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phone or lights or microphone
or whatever the case may be.

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Your standard smartphone
is a great place to start.

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And like I mentioned before

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Canva has a ton of templates and stickers.

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Excuse me, ooh.

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Has tons of stickers and
things that you can do

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to make your TikToks look really nice.

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Here's some suggestions,

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kinda help getting those
creative juices flowing.

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The Rock, he might be one of the best

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personal brander marketers out there.

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He has a pretty solid TikTok following.

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I think it's over 70 million followers.

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He does everything, the hashtags,

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the trending sounds, influencer
videos, he does it all.

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So make sure you go through his profile.

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He does a really nice job staying on track

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of all the TikTok trends.

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Is it him?

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Is it social media team?

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Probably a social media team,
but that doesn't matter.

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They still have great content.

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And then one I'm a little bit more,

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know a lot more about is gonna be

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our Customer Engagement Lab for PandaDoc.

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This is our podcast series
that we create on my team,

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and we interview people
and give product reviews

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and talk about sales and marketing

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and IT thought leadership.

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We lean into TikTok and reels,

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and so this is something we're still

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figuring out and testing.

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So jump in here and you'll
be able to see what works,

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what doesn't work, and we'll
let you know how things go.

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So as always, feel free to reach out.

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I am always here to answer questions.

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If you wanna send me over a few

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of your first drafts of your TikTok video

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I would love to look 'em
over, give you my suggestions.

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And thank you so much for taking the time

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to watch these videos and
to be able to learn more

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about TikTok and social
media marketing as a whole.

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It's a fantastic field
to learn more about.

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The skills you learn here

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you'll be able to apply
across your marketing career.

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So, thank you so much and good luck.

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Thanks, everybody.