Hey, everybody, welcome to our fourth video
of our TikTok Marketing series.
Congratulations, you made it.
I know we covered a ton of information during this course.
Congrats for takin' it all in.
Always feel free to go back through the slides, the videos.
If you have any questions,
also feel free to email me.
I am always here to help.
But now here comes the fun part.
Here comes the time where you can take
everything that you've learned over the week to a month
to however long you've been taking this course
and create some awesome TikTok videos.
Now, I know some of you may be kinda stressed about this.
You're not an influencer, you're not...
This is something for your grandkids,
or whatever the case may be.
You don't love making video.
I totally get it.
I'm not in love with that myself.
But the most important thing that I'm looking for
in this exercise is making sure you understood
everything that we've talked about,
you're able to apply all the principles
that we've learned, and passion.
Those two things will make up
for any deficiencies you may have
in your camera, stage presence, lights,
or whatever the case may be.
But don't worry, I'm here to walk you through it,
answer any questions that you may have.
But let's get into it.
So we'll talk about our Exercise Review for this module.
First, we have our four key areas for TikTok videos.
We have our videos based on trending sounds,
TikTok challenges, videos based on trend hashtags,
and influencer collaboration videos.
A great resource is gonna be Canva.
They have TikTok templates that you can use
as well as their own how-tos and other tips and tricks.
They are a fantastic resource.
If you get even more stuck and need ideas,
Hootsuite and Sprout Social and HubSpot.
All three are fantastic resources
for creating some pretty amazing content on TikTok,
and I'll make sure those links will be included
in the links you have for this course.
So what I want you to do is pick three categories,
so three separate categories,
make a TikTok for each one,
making sure they need to be in the vertical aspect ratio,
between five and 30 seconds.
What I would suggest is working on a brand
or product or a person, or whatever the case may be,
that you know a lot about and that you are passionate about.
'Cause again, the more knowledgeable you are
and the more passionate you are about the subject,
that's gonna come out on screen
and make your videos just that much better.
Again, don't worry if you don't have
the latest and greatest, excuse me,
phone or lights or microphone or whatever the case may be.
Your standard smartphone is a great place to start.
And like I mentioned before
Canva has a ton of templates and stickers.
Excuse me, ooh.
Has tons of stickers and things that you can do
to make your TikToks look really nice.
Here's some suggestions,
kinda help getting those creative juices flowing.
The Rock, he might be one of the best
personal brander marketers out there.
He has a pretty solid TikTok following.
I think it's over 70 million followers.
He does everything, the hashtags,
the trending sounds, influencer videos, he does it all.
So make sure you go through his profile.
He does a really nice job staying on track
of all the TikTok trends.
Is it him?
Is it social media team?
Probably a social media team, but that doesn't matter.
They still have great content.
And then one I'm a little bit more,
know a lot more about is gonna be
our Customer Engagement Lab for PandaDoc.
This is our podcast series that we create on my team,
and we interview people and give product reviews
and talk about sales and marketing
and IT thought leadership.
We lean into TikTok and reels,
and so this is something we're still
figuring out and testing.
So jump in here and you'll be able to see what works,
what doesn't work, and we'll let you know how things go.
So as always, feel free to reach out.
I am always here to answer questions.
If you wanna send me over a few
of your first drafts of your TikTok video
I would love to look 'em over, give you my suggestions.
And thank you so much for taking the time
to watch these videos and to be able to learn more
about TikTok and social media marketing as a whole.
It's a fantastic field to learn more about.
The skills you learn here
you'll be able to apply across your marketing career.
So, thank you so much and good luck.
Thanks, everybody.