WEBVTT 1 00:00:00.300 --> 00:00:03.240 Hi everyone, and welcome back to module four, 2 00:00:03.240 --> 00:00:04.770 we are on lecture two. 3 00:00:04.770 --> 00:00:06.810 This is going to be a fairly quick recap 4 00:00:06.810 --> 00:00:09.960 of the highlights from chapter five in our course text, 5 00:00:09.960 --> 00:00:11.700 which is all about building support, 6 00:00:11.700 --> 00:00:14.490 coalition building, and community organizing. 7 00:00:14.490 --> 00:00:16.860 I have to say this is one of my favorite chapters 8 00:00:16.860 --> 00:00:19.080 in the textbook as coalition building 9 00:00:19.080 --> 00:00:22.620 and community organizing was really where I got my feet wet 10 00:00:22.620 --> 00:00:24.900 in the world of public health advocacy. 11 00:00:24.900 --> 00:00:27.630 It was the reason why I pursued my master of public health 12 00:00:27.630 --> 00:00:30.660 and also a lot of the foundation 13 00:00:30.660 --> 00:00:32.493 for why I built this course. 14 00:00:33.930 --> 00:00:35.610 Quickly, before we dive in, 15 00:00:35.610 --> 00:00:38.520 we have now gone over all four steps 16 00:00:38.520 --> 00:00:40.710 to effective public health campaigning. 17 00:00:40.710 --> 00:00:42.300 We have gone over how to define 18 00:00:42.300 --> 00:00:44.580 our problem and make our plan, 19 00:00:44.580 --> 00:00:47.100 we have gone over how to gather our facts. 20 00:00:47.100 --> 00:00:50.070 We have learned how to build support for our campaign, 21 00:00:50.070 --> 00:00:52.230 and we'll continue to do so in this lecture. 22 00:00:52.230 --> 00:00:54.900 And we also have learned how to communicate a clear 23 00:00:54.900 --> 00:00:57.120 and compelling story of what is wrong, 24 00:00:57.120 --> 00:00:58.620 what the problem is for our campaign, 25 00:00:58.620 --> 00:01:00.573 and what should be done about it. 26 00:01:01.860 --> 00:01:04.470 In this chapter, we have really two key terms 27 00:01:04.470 --> 00:01:06.030 that need to be defined. 28 00:01:06.030 --> 00:01:07.980 The first is, what is coalition building? 29 00:01:07.980 --> 00:01:09.750 Our text defines coalition building 30 00:01:09.750 --> 00:01:12.960 as a group of persons or organizations 31 00:01:12.960 --> 00:01:15.450 from diverse backgrounds who are all committing together 32 00:01:15.450 --> 00:01:19.050 for a collective cause or to reach a certain goal. 33 00:01:19.050 --> 00:01:22.470 This is a little bit different from community organizing, 34 00:01:22.470 --> 00:01:25.080 where this is a collecting learning experience 35 00:01:25.080 --> 00:01:28.620 from a community that is caused 36 00:01:28.620 --> 00:01:30.540 because there is a situation at hand 37 00:01:30.540 --> 00:01:32.130 where we have community members 38 00:01:32.130 --> 00:01:35.850 gathering support in intel about a specific topic, 39 00:01:35.850 --> 00:01:39.120 and altogether, they are all working to make a plan 40 00:01:39.120 --> 00:01:42.093 to address a certain problem in their community. 41 00:01:43.470 --> 00:01:45.660 Coalition building is a really big part 42 00:01:45.660 --> 00:01:47.430 of public health advocacy. 43 00:01:47.430 --> 00:01:49.380 And if you move forward from this class 44 00:01:49.380 --> 00:01:52.290 and are looking to work on a certain initiative, 45 00:01:52.290 --> 00:01:53.730 I am sure you may be asked 46 00:01:53.730 --> 00:01:56.970 to join a coalition for a certain cause. 47 00:01:56.970 --> 00:02:00.480 Coalition often is comprised of persons. 48 00:02:00.480 --> 00:02:02.310 They're often respected in the community 49 00:02:02.310 --> 00:02:04.950 and have a tie to your intended audience 50 00:02:04.950 --> 00:02:07.500 or your community at large, 51 00:02:07.500 --> 00:02:09.450 and they're likely known in your community 52 00:02:09.450 --> 00:02:11.430 for a certain reason that is connected 53 00:02:11.430 --> 00:02:14.310 to your campaign and the problem at hand. 54 00:02:14.310 --> 00:02:15.660 When you're building a campaign, 55 00:02:15.660 --> 00:02:18.300 it is so important to have a diverse background. 56 00:02:18.300 --> 00:02:19.590 As you know, in public health, 57 00:02:19.590 --> 00:02:21.840 this is a multidisciplinary field, 58 00:02:21.840 --> 00:02:24.210 and when we are approaching a problem in public health, 59 00:02:24.210 --> 00:02:25.830 there are many layers. 60 00:02:25.830 --> 00:02:27.900 Going back to the socio-ecological model, 61 00:02:27.900 --> 00:02:30.810 we see so many layers at different levels in our society, 62 00:02:30.810 --> 00:02:32.850 and having a coalition that is diverse 63 00:02:32.850 --> 00:02:34.410 and who is at the table 64 00:02:34.410 --> 00:02:36.420 bringing perspective is very valuable 65 00:02:36.420 --> 00:02:39.663 to creating an effective campaign for lasting effects. 66 00:02:40.620 --> 00:02:42.210 It's also important to recognize 67 00:02:42.210 --> 00:02:44.310 that having a diverse background allows 68 00:02:44.310 --> 00:02:47.760 for you to capitalize on many different persons 69 00:02:47.760 --> 00:02:51.480 or organization's strengths to better support the cause 70 00:02:51.480 --> 00:02:53.010 and reach your ultimate goal 71 00:02:53.010 --> 00:02:56.343 of that systemic, long-lasting change for health equity. 72 00:02:59.220 --> 00:03:00.810 There are many different considerations 73 00:03:00.810 --> 00:03:02.400 that our text outlines 74 00:03:02.400 --> 00:03:05.820 for effective coalition functionality. 75 00:03:05.820 --> 00:03:10.820 However, the end summary for all of what's listed on page 65 76 00:03:11.040 --> 00:03:12.690 is that there really needs to be clear 77 00:03:12.690 --> 00:03:14.790 and concise parameters for the structure 78 00:03:14.790 --> 00:03:17.370 and duties of each coalition member 79 00:03:17.370 --> 00:03:20.580 throughout the process of a campaign or a project. 80 00:03:20.580 --> 00:03:23.910 We also must ensure that everyone has that same goal at hand 81 00:03:23.910 --> 00:03:28.440 for that specific public health problem to be addressed. 82 00:03:28.440 --> 00:03:31.200 We also need to consider financial considerations 83 00:03:31.200 --> 00:03:34.530 surrounding our certain coalition and our end result. 84 00:03:34.530 --> 00:03:37.770 We need to talk about technology barriers 85 00:03:37.770 --> 00:03:41.010 and how that can play an impact on our coalition, 86 00:03:41.010 --> 00:03:44.160 and we also need to provide coalition members a chance 87 00:03:44.160 --> 00:03:47.970 to have an opportunity to analyze the facts at hand. 88 00:03:47.970 --> 00:03:50.700 We must be cognizant of how we are presenting facts 89 00:03:50.700 --> 00:03:53.070 and figures to our coalition 90 00:03:53.070 --> 00:03:55.590 to ensure that everyone has a chance 91 00:03:55.590 --> 00:03:59.820 to understand and provide some contributions 92 00:03:59.820 --> 00:04:03.330 to our campaign for positive health outcomes. 93 00:04:03.330 --> 00:04:06.270 It's also important to have a clear structure 94 00:04:06.270 --> 00:04:08.070 in order to handle conflict 95 00:04:08.070 --> 00:04:10.440 within the coalition appropriately 96 00:04:10.440 --> 00:04:13.830 and maintain an effective communication status 97 00:04:13.830 --> 00:04:17.700 to allow for everyone's voice to be heard. 98 00:04:17.700 --> 00:04:20.850 Lastly, it's so important that while coalition building 99 00:04:20.850 --> 00:04:22.830 is different than community organizing, 100 00:04:22.830 --> 00:04:25.170 that our coalition still has the voice 101 00:04:25.170 --> 00:04:29.100 of the community within the actual coalition structure 102 00:04:29.100 --> 00:04:32.040 as this allows for us to build capacity on communities 103 00:04:32.040 --> 00:04:35.733 for long-lasting and resilient effects. 104 00:04:36.990 --> 00:04:39.720 Again, coalition building is a little bit different 105 00:04:39.720 --> 00:04:41.910 than community organizing. 106 00:04:41.910 --> 00:04:44.850 Our text highlights community organizing 107 00:04:44.850 --> 00:04:46.980 as collective learning from a community 108 00:04:46.980 --> 00:04:50.760 on the situation at hand and gathering intel and support, 109 00:04:50.760 --> 00:04:53.490 all while working together to make a plan 110 00:04:53.490 --> 00:04:56.340 to accomplish goals and address problems. 111 00:04:56.340 --> 00:05:00.510 Because of this, a lot of people view community organizing 112 00:05:00.510 --> 00:05:04.770 as a more broad, less focused version of coalition building, 113 00:05:04.770 --> 00:05:07.440 and sometimes it's even equated more 114 00:05:07.440 --> 00:05:10.680 to a grassroots community approach 115 00:05:10.680 --> 00:05:12.900 founded by community members. 116 00:05:12.900 --> 00:05:16.410 However, while community organizing 117 00:05:16.410 --> 00:05:19.290 and coalition/advocacy are in different realms, 118 00:05:19.290 --> 00:05:21.210 they are under the same umbrella. 119 00:05:21.210 --> 00:05:23.460 And it's really important as advocates 120 00:05:23.460 --> 00:05:26.100 that we capitalize on community organizing 121 00:05:26.100 --> 00:05:29.670 because it allows us to view a status quo for a community 122 00:05:29.670 --> 00:05:33.570 and also recognize when there may be an issue at hand. 123 00:05:33.570 --> 00:05:35.340 This is a really great foundation, 124 00:05:35.340 --> 00:05:36.960 community organizing that is, 125 00:05:36.960 --> 00:05:39.990 for identifying problems in a community and gathering facts 126 00:05:39.990 --> 00:05:43.143 to support different movements and campaigns for change. 127 00:05:46.260 --> 00:05:49.320 Another great intersection of community organizing 128 00:05:49.320 --> 00:05:53.850 and advocacy is a community-based participatory research. 129 00:05:53.850 --> 00:05:56.910 This is action-based resource where community voices 130 00:05:56.910 --> 00:05:59.280 and experiences and testimonies 131 00:05:59.280 --> 00:06:01.170 are used in resource to shed light 132 00:06:01.170 --> 00:06:05.340 on different community inequities on every level of society. 133 00:06:05.340 --> 00:06:07.710 This week, you have two required readings 134 00:06:07.710 --> 00:06:11.280 that are all about community-based participatory research 135 00:06:11.280 --> 00:06:14.460 and all of the outlines for how to use 136 00:06:14.460 --> 00:06:18.960 this type of research characteristics, as well as its assets 137 00:06:18.960 --> 00:06:22.533 in shortcomings are in the required readings this week. 138 00:06:24.780 --> 00:06:26.040 As always, please feel free 139 00:06:26.040 --> 00:06:28.770 to reach out to me for any questions and concerns. 140 00:06:28.770 --> 00:06:30.480 I am available to you as a resource 141 00:06:30.480 --> 00:06:33.843 and for any additional questions or clarity, thank you.