WEBVTT

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<v ->Okay, welcome to week five in the class,</v>

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we're halfway there, hey.

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Today is one of my favorite days.

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I love teaching about pre-attentive processing,

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human visual perception.

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This is another short lesson for me, but as you will see,

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there's a long reading assignment, okay? (laughs)

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Because here's the thing.

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When you understand

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how the human brain processes visual information,

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it allows you to orient

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all of your design decisions toward that,

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and it's like one simple lesson overall

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that you need to learn.

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So I'm gonna talk about it in a short lecture

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and then the reading assignment is gonna,

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or both reading assignments

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are gonna tell you more about it.

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I do wanna say one thing about the reading, though.

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It's a lot.

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It's a lot of information,

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some of which is pretty technical stuff you don't need.

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So as an example, in the Colin Ware book,

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it's like a hundred pages of reading

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about human visual perception,

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sometimes he goes off on a tangent talking about, like,

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how engineers should design computer monitors

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based on some of this information.

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Skim that stuff, okay?

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It's okay, you're not gonna be tested on this.

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What I really want you to get is the basic principle

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of pre-attentive processing,

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how humans process this visual information pre-attentively,

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and therefore what we can do with design

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to essentially solve problems for them,

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understanding how they process those visuals.

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In the book, in the Colin Ware book,

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you'll see some specific design tips

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based on some of the findings,

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and in the Tamara Munzner book,

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she does a really great job explaining

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the relative order of importance, sort of the power,

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of our various pre-attentive responses

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to visual information,

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which also will help guide you towards different charts,

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'cause essentially this one's stronger than that one,

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maybe I should pick a chart that takes advantage

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of this versus that.

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So you'll learn, you'll understand this better

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once you read that stuff,

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but join me for the lesson also,

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because I'm gonna give you the gist of it

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in, like, 10 minutes.

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Super-interesting stuff, and I love it.

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One of the most important things you'll learn

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in this whole class