-: Okay, welcome to week five in the class,
we're halfway there, hey.
Today is one of my favorite days.
I love teaching about pre-attentive processing,
human visual perception.
This is another short lesson for me, but as you will see,
there's a long reading assignment, okay? (laughs)
Because here's the thing.
When you understand
how the human brain processes visual information,
it allows you to orient
all of your design decisions toward that,
and it's like one simple lesson overall
that you need to learn.
So I'm gonna talk about it in a short lecture
and then the reading assignment is gonna,
or both reading assignments
are gonna tell you more about it.
I do wanna say one thing about the reading, though.
It's a lot.
It's a lot of information,
some of which is pretty technical stuff you don't need.
So as an example, in the Colin Ware book,
it's like a hundred pages of reading
about human visual perception,
sometimes he goes off on a tangent talking about, like,
how engineers should design computer monitors
based on some of this information.
Skim that stuff, okay?
It's okay, you're not gonna be tested on this.
What I really want you to get is the basic principle
of pre-attentive processing,
how humans process this visual information pre-attentively,
and therefore what we can do with design
to essentially solve problems for them,
understanding how they process those visuals.
In the book, in the Colin Ware book,
you'll see some specific design tips
based on some of the findings,
and in the Tamara Munzner book,
she does a really great job explaining
the relative order of importance, sort of the power,
of our various pre-attentive responses
to visual information,
which also will help guide you towards different charts,
'cause essentially this one's stronger than that one,
maybe I should pick a chart that takes advantage
of this versus that.
So you'll learn, you'll understand this better
once you read that stuff,
but join me for the lesson also,
because I'm gonna give you the gist of it
in, like, 10 minutes.
Super-interesting stuff, and I love it.
One of the most important things you'll learn
in this whole class